Blend Local Reviews – Get More Online Reviews for Your Business

We are introducing Blend Local Reviews, a proven system to get more online business reviews that reflect what all your great customers are saying about you in person. How do you generate more online local reviews? What do you do if some one leaves your business a bad review? We have a software solution that […]

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New Website and New Address for Beach Braces

New Website, Even Greater Service Beach Braces Set To Move To New Location and launch New Website Manhattan Beach, CA- Summer brings smiles, particularly for those lucky enough to be spending their summers beachside. Beach Braces knows that now is the perfect time for their clients to get a perfect, brilliant smile to show off […]

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Should I License an Invisalign Brand Domain Name?

Congratulation – You have reached Invisalign Top 1% status. As an orthodontist, reaching Top 1% status in the Align Technology Advantage Program is no mean feat. To qualify for the Top 1% status an orthodontist has to have 800 historical qualifying Invisalign treatments and maintain another 100 semi annually. Having attained Top 1% status an […]

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Singapore SEO Company Blend Local Search Marketing – Press Release

Singapore SEO – Blend Local Search Marketing, a marketing agency focused on increasing orthodontists organic local business listings in search engines such as Google, has announced that they will be rolling out a new website for their company to showcase their services. The website will be mobile responsive with adaptive elements and will also go […]

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6 Local SEO Stats Every Online Marketer Needs To Know

If you own a local business, you already know how important it is to rank in local search results. Now that the internet has become the primary source consumers turn to for local business information, not showing up in local search is tantamount to professional suicide.

This article will evaluate six important local SEO statistics that should shape your priorities when it comes to local search. For each statistic, I’ve also included an actionable step or steps you can take, as well as resources for further investigation.

1. Local Searches Lead 50% Of Mobile Visitors To Visit Stores Within One Day

Google’s research into local search behavior reveals that local searchers are poised to take action. According to their findings, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” This means ranking in local search has a direct impact on in-store traffic.

Here are a few tips to make sure you’re ranking for local search terms:

• Get your business listed on Google My Business, and make sure your profile is complete.

• Make sure your NAP (name, address, phone number) is consistent across all channels. This includes your website, social media profiles, review sites and directory listings.

• Use local business schema markup so Google can identify and show your physical location.

• Use local keywords in your URLs, heading tags, title tags and content, where appropriate.

2. More Than 60% Of Consumers Have Used Local Information In Ads

In the same study referenced above, Google found that consumers have a clear preference when it comes to having ads customized to their surroundings. They found that:

• 67% of smartphone users want ads customized via city and ZIP code, and 61% want ads customized to their immediate surroundings.

• 61% use the address or phone number in the ad.

• 68% use the “Get Directions” or “Call” buttons.

When targeting your ads for local consumers, be sure to target your ads by location and to use location extensions. AdWords pulls your contact information from your Google My Business settings, so make sure it’s set up the way you want it to appear in your ads.


Read More: 6 Local SEO Stats Every Online Marketer Needs To Know by Jayson DeMers

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